DAM – What is it?
With the help of a Digital Asset Management (DAM) system, media data such as images, layout documents, music files or movies can be created, managed and distributed. As a rule, a DAM system runs on a central in-house server or in the cloud. This has the advantage that data is permanently available if needed and that its security is guaranteed by backups.
DAM – Who needs it?
A DAM system can be regarded as industry-independent. Any company that creates, manages and distributes media data will benefit from using a DAM system. Above all, companies that offer numerous products with associated media data in a wide variety of channels urgently need a DAM system. The number of media data is secondary here, as modern DAM systems are flexibly scalable and can therefore be adapted to the price of any company.
DAM – What problems does it address?
- Different internal teams or external agencies work on redundant media data bases, and it is often opaque and untraceable where the current version of a file is or which version is the current one at all.
- The same products are offered through different channels. If product images need to be updated, it is often unclear where and in which channels the update needs to be carried out.
- Rights of use to media data are often subject to a time-limited copyright. Often companies do not know when these copyrights expire, which files are affected and where these files were used everywhere.
- If sales, marketing or other departments need special media data, this often requires disproportionately long search times, or they even have to be requested from external agencies.
- and much more!
DAM – What friends does it have?
In principle, a DAM system gets along with all existing software solutions. The following solutions are often predestined for cooperation with a DAM:
- Product Information Management (PIM) systems
- Merchandise management systems
- Content management systems